Monday, September 22, 2008

It's too early for Halloween


I was running through my neighborhood yesterday and I passed a house with Halloween decorations up. These weren't Fall decorations, like a pumpkin on the porch or a scarecrow in the yard. They were legitimate Halloween decorations - skeletons and ghosts hanging from tree branches and a big witch slumped on the porch.

I immediately thought "It's too early for Halloween."

Yesterday was the last day of summer, so technically, this family brought out the decor before the calendar said Autumn. I shook my head after realizing that Halloween is 40 days away.

I'm sure we've all gone into stores, like Target and Wal-Mart, where the day after Christmas, they already have the Valentine's decorations up. Or the day after St. Patrick's Day, the employees are pulling out the Easter bunnies. I looked through the Sunday circulars to see if stores were already advertising Halloween stuff and they were. Target has one page of Fall decor, which includes a candy dish that reads "Cast a Spell" and a little tree with spiders and cats hanging from its branches. It's not overkill. CVS, on the other hand, is already selling Halloween costumes, tons of decorations and candy. And A.C. Moore's four-page ad is stocked with Halloween goodies.

Retail corporations have been pushing holidays on consumers for years, but we have control over how early we push them on ourselves. I wonder how early this family will have their Christmas tree or Hanukkah lights up.

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